Jessica Mayer, M.A.
Hochschule Darmstadt
International Office
Haardtring 100
64295 Darmstadt

Phone: +49.6151.16-39285

Winter University Programme Darmstadt

Academic Program 

Business Module: International Marketing and Sales
This module deals with the growing importance of Marketing Management for the success of a product and the company. Students will learn how to manage complex international marketing concepts. Different requirements of B2B and B2C customer segments, various industries as well as of selling services or products are considered in this module study.

Social Sciences Module: Between Poverty and Conservation: Socio-Economics of Smallholder Farming in the Tropics
Based on real-world research data, students learn to integrate social science and micro-economics concepts and methodology. Specifically, livelihood choices of smallholder farmers living at the edge of national parks in countries such as Indonesia, Madagascar, or Chile are studied. Insights are applied to assess policy options.

German Language Courses

  • Basic Level 1 (A1 CEFR) 
  • Basic Level 2 (A2 CEFR)
  • Intermediate Level 1 (B1 CEFR)  


Participants can earn up to 6 university credits under the European Credit Transfer System (ECTS).

Target Group

Business Module: Advanced undergraduate and graduate students with an academic background in Business Administration, Management Studies, Marketing

Social Sciences Module: Advanced undergraduate and graduate students with an academic background in Social Sciences, Geography, Political Sciences, Agriculture, Environmental Sciences

Registration Deadline

November 1, 2018

Cultural Programme

  • Welcome reception and closing ceremony
  • 3-day-excursion/New Year’s Eve celebration in Berlin
  • Hessen Career Fair
  • Day trips to Frankfurt and Marburg
  • Free time activities: ice skating, German cooking night, “coffee & cake” (German tradition)


Shared twin bed rooms in a hotel  


  • Regular programme fee: 1,990 €
  • Early-bird discount until September 1, 2018: 1,790 €